LavaLite.com launches

We welcome you to the new Lava Lite website! It's been a long time in the brewing; a long time in collecting all the required mystical ingredients for an ultimate online experience (actually, we just couldn’t decide what shade of purple to use for our background color).

Now that those critical decisions have been made and massive amounts of lava transformed into lines of code stored in quasi-supercomputers, we are ready to talk about the exciting trip we took to get here.

LavaLite contacted us, DevBridge, requesting a proposal for an e-commerce website that would replace www.lavaworld.com, a creature of similar age to the primordial goo stored in their lamps. Our initial investigations of the site left our developers crying, curled up in little fetal balls of oily hair and pocket protectors; no wonder the new team at Lava Lite wanted a new site!

Scared as we were, deep down we were all fascinated and mysteriously attracted to the "Original Shape of Cool", with its glowing, oozing, and curling goo inside the unique glass shell. It only helped when we learned that Lava Lamps were used as decor in the great GooglePlex! That sealed the deal for us, young developers who looks at giants like Google with puppy-like eyes of adoration.

Surrounded by the soft glow of multiple Lava Lamps and sugar high on energy drinks, our designers started mocking up the future LavaLite.com... only to be shot down time after time by the marketing guru's at Lava Lite! You see, this type of project was not a completely usual affair for us. They wanted it to be "cool", "hip", and "creative"... and we clearly understood that our utilitarian approach to web development was not going to fly this time.

With continuous input from Lava Lite and some long Lava lit nights at the office, our designers and developers crafted a sleeker, meaner, and ultimately far better LavaLite.com. We tried to educate Lava Lite on web matters, and we got great tips about our target audience and insight into the product and business.

Finally, the day approached for the final review! We drove to Lava Lite's office, giddy with anticipation, the air full of excitement and electricity (I might have had too much coffee that morning). After a short review session and a multitude of jabs at our coke bottle thick glasses and official geek attire we were presented with what is the highest valued object in our office right now...

A four foot tall, 110 pound tower of hypnotic blobatude, powered by a nuclear reactor of a bulb (well, it's 250 Watts. Monstrous!)

All those sleep deprived nights of pixel pushing were finally paying off! The holy grail of all things cool was ours, in our hands (not literally, we’re big guys, but not that big)! We packed it neatly into our people mover and escaped Lava Lite's office; our sweaty palms caressing the Colossus, fearful that they might change their minds and take it back. We carried our treasure up three flights of stairs, unpacked it and placed it on its throne in the middle of our office. Exhausted, we sat there catching our breath, euphoric and mesmerized as the Colossus began to work its magic.

We thank Lava Lite for this experience and hope all who visit will enjoy the new site!